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Our objectives for Intel included launching the Intel Software Services Group (SSG), reinforcing the company’s commitment to local innovation and, highlighting their plans for investment in Africa. We positioned Intel as the thought leader in the ICT industry continuously looking into strategic partnerships with stakeholders such as iHub and Strathmore University to help drive growth and innovation through technology. For the Software & Services Group launch we secured good media coverage totaling to 14 positive media articles hits in just two days valued at USD 30,659.