The launch of mVisa was awarded the overall Best PR Campaign award in the 2016 Public Relations Society of Kenya (PRSK) Awards

Visa

Implementing regional awareness tech campaign and increase uptake of Visa services (October 2005 to 2018). We won the competitive pitch and brought Visa back on board in February 2020.
Issue

We began working with Visa in 2005 and we are extremely proud of our long relationship with the brand. Visa brought us on board so they could create a strong presence in not only Kenya but across the East African market and we have worked very hard to build and strengthen the awareness and reputation of Visa over the years in this market.

Approach

We developed communication strategies and plans that shaped Visa as the best tech solution for payments in East Africa. We launched the Kenyan office, managed product launches and partnerships and executed Card Security and Financial Literacy Campaigns. We also launched mVisa, a QR codebade new mobile- payment service intended to accelerate digital commerce across Africa. We have been creating content for Visa since the onset of the COVID-19 pandemic positioning the brand as a safer option for cashless payments. We managed the brand’s integrated communication and marketing campaigns including Safe Is Smart, meant to encourage the use of digital payments. We also coordinated the launch of Visa Foundation’s US$210 million fund to support small and micro businesses affected by the pandemic.

Result

The launch of mVisa was awarded the overall Best PR Campaign award in the 2016 Public Relations Society of Kenya (PRSK) Awards. Over a period of five years (2014 – 2018) we generated media coverage worth over USD $695,000. From February 2020 – December 2020 we have generated 200 media hits valued at USD $294,009.

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