We used a social listening tool to measure our engagement rates, this helped us to understand our audience and meet them at the point of need in relation to the brand

Ford Motors Kenya

Creating awareness about Ford using the company’s digital assets
Issue

Ford Motors wanted to generate digital content that would focus on key features of its brand motor vehicles through digital – Twitter, Facebook and Instagram . In 2015 they contacted us to help them achieve this.

Approach

We used a social listening tool to measure our engagement rates, this helped us to understand our audience and meet them at the point of need in relation to the brand. We teamed up with a professional photographer and influencers in Nairobi to showcase how the Ford brand fits in Africa. This Instagram campaign involved taking photos of the Ford EcoSport from various locations to showcase the beauty of Nairobi and how the car adapts in Kenya’s terrain.

Result

This resulted to a 40% follower growth on Instagram and an increase in engagement. For the one year engagement 2015-2016 we had with Ford, we grew the company’s digital community and increased the level of engagement by 50% since we took over their accounts.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google