Our messaging tactics generated awareness for the brand campaigns we implemented. Through this the 2010 World Cup Trophy Tour (FWCTT) won the Best overall PR campaign of the year in the 2010 Public Relations Society of Kenya Awards

Coca Cola

Supporting brand awareness campaigns and curating content in Africa (March 2008 to 2014)
Issue

We won a competitive pitch in 2008 to support Brand campaigns for Coca-Cola, which were to be rolled out across 32 markets in Africa – Central, Eastern and Western Africa. The campaigns were: Open Happiness, Billion Reasons and Africa Let’s Go Crazy. We were also tasked to support other brand activities such as Copa Coca Cola, Coke Studio launch, Coke Zero launch and the 2010 and 2014 World Cup Trophy Tour in both Kenya and Uganda.

Approach

For seven years we told very positive stories from across the continent that helped to increase awareness about the brand in both traditional and digital media.

Result

Our messaging tactics generated awareness for the brand campaigns we implemented. Through this the 2010 World Cup Trophy Tour (FWCTT) won the Best overall PR campaign of the year in the 2010 Public Relations Society of Kenya Awards.

Another example includes the campaign Africa Lets Go Crazy which received media coverage worth USD $475,799.

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