We managed to increase the consumer engagement on the brand’s social media platforms

Coca Cola Beverage Africa – Kenya

Supporting brand social media campaigns, messaging and content creation (May 2018 – March 2020)

Issue
CCBA’s digital assets had low netizen engagement. There was barely any interaction between the brand and its consumers on social media. We were brought on board to provide a solution on how to remedy the situation and breathe life to the company’s social media platforms.
Approach
We launched an initial strategy to increase engagement and awareness of CCBA on social media. We developed and executed various social media campaigns including Monster Energy Drink, CCBA Easter Moments, Mbuzi4Krisi, Instagram Visual Stories among others to increase awareness CCBA product portfolio and boost brand favorability.
Result
We managed to increase the consumer engagement on the brand’s social media platforms due to the content we curate and produce on Facebook, Twitter and Instagram. The following on the social media platforms have grown significantly. We have seen an increase in CCBA’s impressions and reach through amplifications. Netizens have also continued to request for more information concerning CCBA’s services.
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google