Zuku

Project Description:

Over a period of 6 months, we managed to launch and position Zuku TV and Triple play services as affordable and innovative products that offer entertainment for everyone. We held a launch event for staff at Carnivore before holding a grand external launch at the Junction mall with a mix of high profile personalities. This was followed by road shows across the country as well as mall activations. We kept the hype going by profiling content exclusive to Zuku as well as featuring Zuku staff on various platforms. We achieved consistent media coverage valued at over USD 446,520 in the six months we managed the account. Furthermore, subscribers increased from 5000 to over 35,000.

  • Duration: 2011
  • Copyright: All rights reserved