Visa Kenya

Project Description:

Over a period of 9 years we have, through strategic communications, raised Visa’s profile in Kenya and created a strong brand and identity for the cards payment company. Through projects such as the launch of the Visa Sub Saharan in Kenya that takes care of over 20 countries, the launch of Visa One Million Cards, Financial Literacy Programme and launch of new products with industry partners, we have established strong relations between Visa and the media, stakeholders, partner banks and the Central Bank of Kenya – planned and implemented press conferences, drafted and distributed press releases, organized media interviews and workshops, pitched for photo ops and opinion pieces. We have ensured regular positive media coverage generating an average of 130 hits annually.

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  • Duration: 2005 - Ongoing
  • Copyright: All rights reserved