General Electric

General Electric

Project Description:

We helped the GE brand grow in the East African market with focus on media relations and brand association. We generated 230 Positive media hits valued at US $ 300,000 in two years. In March 2014 GE received the prestigious ‘International Corporation of Year’ Award at the 2014 Africa CEO Forum held in Geneva, Switzerland. This is in recognition of the most outstanding growth of activities in Africa in a recent period.

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  • Duration: 2012 - Ongoing
  • Copyright: All rights reserved