CocaCola

Project Description:

Within the first two years of managing the Corporate & Brand PR we were able to move Coca-Cola’s industry positioning (according to the Synovate research) from 9th to 3rd by raising their visibility from 57% in Qtr 1 to 87% to Qtr 2 in 2009. The campaigns we have managed include 2012’s A Billion Reasons to Believe in Africa which generated 102 media hits valued at USD 152,932 and ‘Africa Lets Go Crazy (ALGC) in 2013 which generated 110 media hits valued at USD 475,799. The most outstanding campaign to date is the FIFA World Cup Trophy Tour 2013. This is the second time the agency has worked with this prestigious event following a successful campaign in 2009.

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  • Duration: 2008 - 2014
  • Copyright: All rights reserved