British Airways

British Airways

Project Description:

We have successfully raised BA’s profile which is evidenced by its rise from a C to a B market in Kenya. PR activities have included regular extensive Media Relations programmes which include – press conferences, press releases, interviews, familiarization trips, feature articles, media workshops, photo ops, opinion pieces and CSR initiatives. We have ensured regular media coverage for all key aspects of the airline with over 100 positive media articles generated across print, electronic and online each year.

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  • Duration: 2009 - Ongoing
  • Copyright: All rights reserved