AIG

Project Description:

Our primary objectives were to position AIG as a market leader in insurance with a vast portfolio of insurance products as well as highlight them as an innovator of new products targeting new risks e.g. political violence, terrorism and pollution. Two re-branding exercises (From AIG to Chartis and back to AIG) which were a success and garnered a lot of positive media coverage as well as positive feedback. Enormous positive coverage was received through the local media reassuring the public of the company’s stability in the local market even during the AIG global crisis. We achieved more than 100 positive articles on average each year worth more than $USD 300,000

  • Duration: 2008 - 2013
  • Copyright: All rights reserved